About Astia

Thursday, September 6, 2012

Never Make a Cold Call Again: 4 Tips

September 6, 2012
Level Playing Field on Inc.com

This post is part of an ongoing series written by Patricia Fletcher, Astia Board of Trustees Member, for her blog on Inc.com, Level Playing Field. Scholar-practitioner, experienced high-tech marketer and advocate for meaningful innovation, she is passionate about leveling the imbalanced technology playing field to include all the best innovators. In addition to serving on the Astia Board of Trustees, Dr. Fletcher happily lends her research, time, and voice to enable women to change the world through high growth entrepreneurship and board service. Follow her on Twitter @pkfletcher.

One of my summer jobs during college was pure cold calling. I walked uninvited into businesses, selling knockoff designer perfumes and colognes at heavily discounted prices. Success, we were told, was nothing more than a numbers game. Hit as many places as you can, and the odds are that one out of 20 businesses will yield a sale. And if one person in an office buys, others probably will, too.

Read the full post at Inc.com...

Tuesday, September 4, 2012

Calling all High Growth, Women Led Ventures!

The September 14 application deadline to Astia's Global Entrepreneur Program in Silicon Valley is fast approaching

September 4, 2012

Astia is currently accepting applications for its 2012 Global Entrepreneur Program, and we want everyone to know! The Astia Global Entrepreneur Program is being held in Silicon Valley this fall, and we want as many women led ventures to apply as possible. The program is more than just your average bootcamp - it is a catalyst for the transformation from start-up entrepreneur to founder-leader.

But don't just take our word for it. Here are some things that recent Astia companies have said about our program:

“The scope and depth of the Astia network, programming and organizational reach is staggering. Astia has made an enormous impact on our business and we've felt so privileged to participate.”
AJ Strosahl, CEO, DonationPay, Astia Fall 2011 Cohort 

"The Astia bootcamp completely exceeded my expectations. It was advanced, detailed and introduced us to many of the key players in the fundraising community here. There was no time wasted and it was an extremely worthwhile investment for our business."
Sherry Lomardi, CEO, Hulafrog, Astia Summer 2012 Cohort

About the Program:
The Entrepreneur Program is an unparalleled resource for success - a transformative program designed by entrepreneurs for entrepreneurs who want to become dominant players in their sectors. The format? A comprehensive 5-day workshop, 3-month program of personalized advising from premier experts and the opportunity to start benefiting from the global ecosystem of angels, VCs, corporations, and entrepreneurs that is Astia.

Startups Accepted into Astia’s Program Have:
  • Raised more than $1 billion
  • Averaged a greater than 60% funding success rate, and
  • Achieved 23 exits, including 2 IPOs
Application Deadline: September 14, 2012

Who should apply:Exceptional women-led, high-growth start-ups who know that success is not just about raising money but about growing a business and thriving even in today's tough market.

To apply, please visit: https://gust.com/angel-group/astia/apply

For information regarding Astia, visit: www.astia.org