About Astia

Monday, May 2, 2011

Astia as Philosophy - Addressing the Entrepreneur's Paradox

This month, I have been thinking about what I have termed, the entrepreneur's paradox. Most simply stated, it is the importance of discomfort, juxtaposed with the need for comfort zones - both of which I believe, are fundamental to the success of the entrepreneur.

Get uncomfortable - it will make you grow.

I do my best thinking, listening, and learning when I am outside of my comfort zone. It seems true for most of us, that in strange places with new people we are better able to listen to the conversation before we put forward what we know - or what we think we know.

Get a community - the individual cannot do it alone.

And yet, I thrive when surrounded by an engaged community that lends thoughtful support, constructive input, validating energy, and positive reinforcement. A group of people provide an important source of strength and comfort for the isolated start-up.

I believe to succeed as entrepreneurs - we need both. And I believe that Astia - for the entrepreneur - can be both.

We need ample opportunity to feel challenged and stretched beyond what we thought we were capable of. I am reminded of the numerous Astia founders who had exceptional technical expertise, and who found Astia most challenging for them when they were confronted with owning the business elements like the financials, the go to market strategy, or the fundraising conversations. This stretch ensured they grew as leaders and as founders.

We also need ample moments when we are bolstered by those who align with us. I say it often, "The individual does not scale. High-growth entrepreneurship cannot be done alone." To be successful, the entrepreneur must be able to attract others to their vision. They must be able to inspire others to follow them to the "great unknown" of the entrepreneur's vision, idea, and purpose. And they need this cohort in order to succeed.

Astia is the space where the 'entrepreneur's paradox' can be resolved.

Astia is at the same time the platform for critical thinking - and - the community at the ready. I believe this is one of our greatest differentiators. We are a community that can both challenge and bolster the entrepreneur.

For the savvy entrepreneur, Astia maintains the space for both critical thinking leading to growth - and - supportive community aligned with your success. Food for thought for those of you wondering if Astia is right for you. We welcome the conversation - and accept applications year-round. Give us a call. Together, we may just change your world - as you always envisioned you would!

Wondering if Astia is right for you or an entrepreneur you know. give us a call or drop us an email to info@astia.org.

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